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Work

Five products I led or built, with the numbers. Then the rest.

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AllCars.cy

Use case: marketplace growth and AI-native deliveryFounderMar 2026 to nowOwn project, run solo

What it is

Cyprus car-market intelligence. Every used car for sale on the island in one search, with price history, VIN and plate checks, and valuations.

What I did

  • Built it from scratch across strategy, business model, product, UX/UI, development, data and growth.
  • Daily pipelines that aggregate, de-duplicate and enrich listings: VIN decoding, plate history, image OCR.
  • A B2B pricing API for insurers and dealers, and monthly market reports.
  • Shipped with AI coding agents: spec, failing test, build, independent review. 2,000+ commits.

Result

Launched May 2026. 12,000+ active users in five months, through continuous tests on features, pricing and acquisition channels.

AllCars.cy mini app home: 17,336 live listings, 204 new today, 17 deals AllCars.cy listing deal radar against 8 similar cars, with performance and running costs AllCars.cy market insights: deal quality, car age and how long ads run

Google Search Console, last 3 months (5 Aug to 2 Nov 2026)

11,427clicks
294,273impressions
3.88%average CTR
8.1average position

Google Search Console, last 28 days (6 Oct to 2 Nov 2026): 3,883 clicks and 98,254 impressions.

Google Analytics 4, 5 Aug to 2 Nov 2026, Direct traffic excluded: 12,918 active users from search and AI assistants.

Live listings in the mini app on 3 Nov 2026: 17,336.

Google Search Console performance chart for allcars.cy: clicks and impressions rising from August to November 2026
Search Console, 3 months preset, 2 Aug to 1 Nov 2026: 11.5k clicks, 298k impressions, 3.9% CTR, position 8.1.
AllCars.cy Ops Console market view: active listings by source, new and removed today, deal-score counts
Ops Console, 3 Nov 2026.
Download sample analytics report (BMW M4, PDF, 5.2 MB) allcars.cy

MyGarage

Use case: a consumer app on shared marketplace dataFounderLive on iOS since September 2026

MyGarage.cy website: the app's car screen with upcoming service and document deadlines MyGarage.cy website home page

What it is

A car-ownership app for Cyprus, fed by AllCars.cy data.

What I did

Led the concept, business model, UX/UI and launch.

Result

Live on iOS since September 2026.

Website pictures. App screens to come.

mygarage.cy

zeon.exchange

Use case: crypto exchange relaunch, fintech payments, KYC and complianceChief Product OfficerFeb 2026 to now

<4 mo

from discovery to production launch, May 2026.

What it is

B2B payments and crypto-exchange infrastructure for merchants in the CIS and Central Asia.

What happened

A leadership change. I relaunched the product from scratch, leading engineering, design, finance and compliance as one team.

Onboarding

Merchant onboarding and KYC/AML flows.

Integrations

The model for banks, PSPs and payment gateways: local instant-payment rails and card schemes. Payout, pricing and markup logic with finance and compliance.

Sales

Interactive prototypes and a product configurator, used in partner sales and at industry conferences.

Screens to come.

Sol Wallet

Use case: fintech payments, white-label neobanking and card issuingProduct LeadMay 2023 to Aug 2024Remote, Cape Town

What it is

Bank Canvas, a white-label neobanking front-end for banks, payment providers and wallet operators. Fiat and crypto.

What I did

  • Defined the product vision and MVP scope, then launched the MVP within weeks.
  • Led integrations with payment providers and card networks: virtual and physical card issuing, transfers, POS.
  • Led the cross-functional team and investor relations, inside a regulated banking environment.
500+
users in the first month.
Weeks
from scope to a live MVP.
Visa
Selected for the Visa Startup Accelerator.

TVBET

Use case: product analytics, LTV and retention in iGamingProduct Analytics LeadMar 2023 to Feb 2024Remote, Poland and Malta

+20%
player LTV, approximately.
+3 mo
average player lifetime.
+14%
upsell and cross-sell, approximately, through experiments, segmentation and personalisation.

What it is

iGaming: high-traffic live-casino games.

What I did

  • Built product analytics from scratch and defined the core metrics: LTV, retention, engagement, cohorts.
  • Turned the insights into roadmap priorities and shipped features.
  • Introduced ML models for player fraud detection and a game-recommendation engine.
  • Ran workshops and 1:1 coaching so leadership decided with data.

Other work

Searchmetrics, acquired by Conductor

Product Manager, Oct 2021 to Mar 2023

Took over a stalled MVP and grew it into Insights, the top-selling product, adopted by Fortune 500 clients. Grew the L'Oréal programme from 6 to 12 countries, about $250K ARR. Product contact in steering calls with Nike, Wayfair and Bacardi.

Icecream Apps

Product Operations Manager, Mar 2025 to Aug 2025

Scaled the core product into 12 multi-page websites in about 3 months. The new sites reached domain authority of about 40 to 50 in hard SaaS keyword categories. Opened the Cyprus office.

Rubberduck Consulting

Principal Consultant, Mar 2023 to now

Product and analytics advisory for fintech, SaaS, iGaming, maritime and edtech. Coached delivery teams of up to 38 people in Cyprus, Greece and India: velocity up 30 to 35%. Clients included Marlow Navigation and the NEAR Foundation.

MCTC

Head of Administration and Analytics, Feb 2019 to Jun 2020

Designed and built the company's first in-house software, a real-time order-tracking system. It replaced paper processes and became the company's operational core as headcount grew from 4 to 40+. Automated reporting cut manual work by about 40%.