---
title: "zeon.exchange: relaunching a payments and crypto product"
description: "I led the zeon.exchange relaunch from discovery to production in under four months."
url: https://alisher.ataev.net/work/zeon-exchange-relaunch
author: Alisher Ataev
date: 2026-11-04
updated: 2026-11-04
company: "zeon.exchange"
role: "Chief Product Officer"
period: "Feb 2026 to now"
---

# zeon.exchange: relaunching a payments and crypto product

## Starting point

I joined zeon.exchange after a leadership change and relaunched the product from scratch. It is B2B payments and crypto-exchange infrastructure for merchants in CIS and Central Asia.

## Scope

I led product across engineering, design, finance and compliance. I designed merchant onboarding and KYC/AML flows, and the integration model with banks, PSPs and payment gateways, including local instant-payment rails and card schemes.

With finance and compliance, I defined payout, pricing and markup logic. I also built interactive prototypes and a product configurator used in partner sales and at industry conferences.

## Result

The relaunch moved from discovery to production launch in under four months. Production launched in May 2026.