---
title: "TVBET: product analytics for live-casino games"
description: "I built product analytics at TVBET and used it to make LTV, retention and cohort performance visible."
url: https://alisher.ataev.net/work/tvbet-product-analytics
author: Alisher Ataev
date: 2026-11-04
updated: 2026-11-04
company: "TVBET"
role: "Product Analytics Lead"
period: "Mar 2023 to Feb 2024"
---

# TVBET: product analytics for live-casino games

## Starting point

At TVBET, I built product analytics from scratch for high-traffic live-casino games. I defined the core metrics around LTV, retention, engagement and cohort performance.

## What I did

I turned insights into roadmap priorities and shipped features. I used experimentation, behavioural segmentation and personalisation. I also introduced ML models for player fraud detection and a game-recommendation engine built on behavioural cohorts.

Alongside the product work, I ran workshops and 1:1 coaching for leadership and department heads to support data-driven decision making.

## Result

Player LTV increased by about 20%, and average player lifetime extended by three months. Upsell and cross-sell performance increased by about 14% through experimentation, behavioural segmentation and personalisation.

For the full account of setting up the analytics practice, read [the TVBET product analytics narrative](/notes/tvbet-product-analytics).