---
title: "Work: case studies by Alisher Ataev"
description: "Case studies with real numbers: AllCars.cy marketplace growth, MyGarage.cy, the zeon.exchange crypto exchange relaunch, Sol Wallet neobanking and TVBET product analytics."
url: https://alisher.ataev.net/work
author: Alisher Ataev
updated: 2026-11-04
---

# Work: case studies by Alisher Ataev

Five products I led or built, with the numbers.

## AllCars.cy

Use case: marketplace growth and AI-native delivery. Founder, Mar 2026 to now. Own project, run solo.

Cyprus car-market intelligence: every used car for sale on the island in one search, with price history, VIN and plate checks, and valuations. Built from scratch across strategy, business model, product, UX/UI, development, data and growth. Daily pipelines aggregate, de-duplicate and enrich listings (VIN decoding, plate history, image OCR). A B2B pricing API for insurers and dealers, and monthly market reports. Shipped with AI coding agents under spec, failing test, build, independent review: 2,000+ commits.

Result: launched May 2026; 12,000+ active users in five months.

Evidence:
- Google Search Console, last 3 months (5 Aug to 2 Nov 2026): 11,427 clicks, 294,273 impressions, 3.88% average CTR, 8.1 average position.
- Google Search Console, last 28 days (6 Oct to 2 Nov 2026): 3,883 clicks, 98,254 impressions.
- Google Analytics 4, 5 Aug to 2 Nov 2026, Direct traffic excluded: 12,918 active users.
- Live listings in the mini app on 3 Nov 2026: 17,336.
- Sample analytics report (BMW M4, PDF, 5.2 MB): https://alisher.ataev.net/assets/allcars/allcars-sample-report-bmw-m4.pdf

## MyGarage.cy

Use case: a consumer app on shared marketplace data. Founder. A car-ownership app for Cyprus, fed by AllCars.cy data. Led the concept, business model, UX/UI and launch. Live on iOS since September 2026.

## zeon.exchange

Use case: crypto exchange relaunch, fintech payments, KYC and compliance. Chief Product Officer, Feb 2026 to now.

B2B payments and crypto-exchange infrastructure for merchants in the CIS and Central Asia. After a leadership change I relaunched the product from scratch, leading engineering, design, finance and compliance, and took it from discovery to production launch in under 4 months (May 2026). Merchant onboarding and KYC/AML flows; the integration model with banks, PSPs and payment gateways (local instant-payment rails and card schemes); payout, pricing and markup logic; interactive prototypes and a product configurator used in partner sales and at industry conferences.

## Sol Wallet

Use case: fintech payments, white-label neobanking and card issuing. Product Lead, Digital Wallet and Payments, May 2023 to Aug 2024, remote (Cape Town).

Bank Canvas, a white-label neobanking front-end for banks, payment providers and wallet operators (fiat and crypto). MVP launched within weeks, 500+ users in the first month. Integrations with payment providers and card networks: virtual and physical card issuing, transfers, POS. Selected for the Visa Startup Accelerator.

## TVBET

Use case: product analytics, LTV and retention in iGaming. Product Analytics Lead, Mar 2023 to Feb 2024, remote (Poland and Malta).

Built product analytics from scratch. Player LTV up about 20%, average player lifetime up 3 months, upsell and cross-sell up about 14%. Introduced ML models for player fraud detection and a game-recommendation engine.

## Other work

- Searchmetrics, acquired by Conductor (Product Manager, Oct 2021 to Mar 2023): grew a stalled MVP into Insights, the top-selling product; L'Oréal programme from 6 to 12 countries, about $250K ARR.
- Icecream Apps (Product Operations Manager, Mar 2025 to Aug 2025): 12 multi-page websites in about 3 months.
- Rubberduck Consulting (Principal Consultant, Mar 2023 to now): delivery velocity up 30 to 35% for teams of up to 38.
- MCTC (Head of Administration and Analytics, Feb 2019 to Jun 2020): built the first in-house software; headcount grew from 4 to 40+.